TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content provid